Stop Building Walls: Why Self-Service Should Feel Natural
December 11, 2024
Traditional self-service often creates barriers between users and help, focusing on deflection over experience. Self-service with Brainfish, by contrast, anticipates needs, preserves context, and feels like a seamless part of the product. The result? Higher satisfaction, deeper product adoption, and better use of support resources. The key is building paths, not obstacles.
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